MISSION

To create and represent successful brands and goods for household and hygiene that

are of high quality,
are up-to-date,
present positive emotions,
satisfy various customer demands and tastes

VALUES

• Entrepreneurial spirit
• Ambitious aims
• Initiative
• Openness to changes and development
• Freedom of thoughts and ideas expression
• Team spirit opposite to just being careerists
• High quality and innovations in all the aspects: production, technology, management
• Discipline and self-discipline
• Achieving and estimating goals
• Care about the colleagues

STRATEGY

Expand:
To be a large and reliable manufacturer and supplier

Speed up:
To be dynamic company:
to launch new products,
to respond to the market changes

To make innovative solutions:
To anticipate consumer needs and demands, to be “a trend setter” in the industry sector.

To expand: to be among three company leaders in manufacturing goods for household and hygiene on the territory of CIS countries.